OUTSPAN ( Thursday 31 May 2007 )

From leopards to rhinos, the African menagerie is back with a vengeance – courtesy the new OUTSPAN sales campaign.

Imagine a leopard quenching its thirst and refreshing itself at one of the African 'bushveld' waterholes filled with sparkling, fresh orange juice. Or an elephant wandering across the planes, its rider shielded from the hot sun by a giant orange umbrella, or the ostrich, nesting on oranges, grapefruit or lemons in the sparseness of the Karoo? This is exactly what is happening this year in the sales campaign for OUTSPAN citrus around the world, because the animals that everyone loved in the 1990s are back.

Every time consumers around the world choose fresh, juicy OUTSPAN oranges this year; they will be reminded of far away places, of sunshine and the adventure of Africa.

The animal campaign is also a revival of the extremely exciting OUTSPAN advertising campaign of the mid-1990s, when consumers around the world were first drawn with fascination to the message of 'real refreshment' carried to them by Africa's wildlife. The pure, refreshing oranges, grapefruit and lemons that capture the flavour of the wilderness, are offered to the world as OUTSPAN - zesty, enthusiastic, lively and exuberant. Funky, youthful but also extrovert – that's OUTSPAN.

Now, owing to global demand, not sourced only from South Africa, but from citrus supplying countries around the world, and brought to global consumers by one of the world's leading fruit marketing organisations, Capespan.

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