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Upping the ante ( Monday 26 October 2009 )

Upping the ante Clocking up as many pallets shipped up to week 30 this year as the whole of 2008, The Fresh Chain has proved that companies can grow during a recession. In 2008, this logistics and supply chain management division shipped 50 000 pallets and year-to-date the number stands at 65 000 pallets. General manager Rory Netterville said the division had grown its customer base to about 40 - up from 30 last year. He ascribed The Fresh Chain's success to upping the supply chain value. "In building a sustainable business, we focus on customising services to meet client needs, transparency of supply chain information and business integrity. To achieve this, we're developing effective client-orientated structures, business processes and the required people skills. This all helps to ensure that we communicate and interact effectively with our clients and trading partners."

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